Strategies for Journalistic Impact Helping organizations elevate their editorial strategy, deepen audience relationships, and measure the success of their storytelling. Content strategy Defining your unique editorial vision, mission, and values to drive impact for your audience and loyalty from readers Designing effective coverage calendars for your audience and implementing tools and workflows for streamlined production Identifying underreported beats and community needs for opening up new audiences Audience Development Defining, analyzing, and growing your audience across direct, organic, newsletter, and distributed channels Driving readership growth across Tracking and interpreting audience metrics beyond pageviews Strategies for Revenue Growth Equipping newsrooms to diversify funding and sustain operations through community support and strategic growth. Reader Revenue Launching or reimagining membership models through creative membership benefits and supporter funnel analysis Structured campaigns and messaging to convert readers to paid supporters Implementing new tools and platforms to provide stronger revenue infrastructure Partnerships and Events Building sponsorship and grant underwriting pipelines Developing strategic partnerships with mission-aligned organizations Leveraging events programming to deepen community connections and introduce new revenue opportunities Strategies for Operational Excellence Helping teams set clear goals, align towards a shared mission, and build effective, resilient organizations. Leadership Coaching and Advisory Supporting founders and executives through business change and growth Performance coaching for managing teams, enhancing productivity, and avoiding burnout Facilitating stronger board engagement and governance improvements Organizational Planning Constructing actionable financial models that measure and help drive the right underlying actions Leading strategic planning sessions and roadmap developemnt Aligning team efforts with leadership vision through through goals and accountability frameworks